All Boxed Up
“All Boxed Up is a beautifully surreal and dark take on the ridiculousness that is advertising culture, deftly delivered”- The Play’s The Thing UK
All Boxed Up is a story about female representation in a male-dominated advertising industry, told by Tony the Tiger’s wife. She hitch-hikes her way to eminence and the high-life. But what happens at the tail end of forty years in this cut-throat world, when the era of mascots, jingles and sugary cereals seems all but over? Can she adapt to these most challenging of times, can she remain relevant and at what cost? This piece looks at how we sell and are sold to and how this is a changing landscape of media and sales. How it affects the way we look at each other and how we communicate.